Do I Have To Be A Generalist Photographer To Make Money?

One of the many choices you should make at the outset of starting your photography business is which area of photography interests you most and deciding which one to specialize in:

- wedding photography
- pet photography
- portrait photography
- fashion photography
- advertising photography
- newspaper photography

The choice is endless. The best way to decide is to look at what your passion is. Here are some things to think about:

- What do you enjoy photographing the most?
- What are you good at?
- What is going to make you money?

Making some good choices in photography might be enhanced with thes few tips.

Planning your Business Strategies

Think of it this way. If you are going on holiday you do not just turn up at the airport to catch the first flight out. You can plan where the destination will be, your starting point, and any stops along the way.

Too many photographers think it is as simple as printing business cards and building a website. It is not. Focusing too much on displaying your work may not (in the end) bring in the quality and quantity of customers you need.

Sit down and write a business plan include your goals and a plan to achieve them. You photogoraphy business plan should include your financials, your marketing intentions, and any direct selling strategies. Anyone should be able to pick up your business plan and see what you want to achieve, how you are going to achieve it, how you are marketing the business, and your plans for the future.

There are even specialists who can help with a business plan. Notice I said specialists - seminars, workshops, and consultants.

Get Professional Help

Evaluate your strengths and weaknesses. Don't force yoourself to attempt the weak areas yourself, think carefully about hiring someone. Maybe you just cannot get your head around the accounts - then hire an accountant. Sure it will cost you more but how much will it cost you if you get it wrong? Find yourself a subcontractor to fill in the skills you lack.

You can always learn the skills yourself, but it may not be worth it for the cost of hiring someone on a project basis. And, in the new age of the Internet, there is always the option of virtual assistants who can do all manner of tasks to help ease the burden of running a photography business.